Hot and cold

As successful furniture shop in Cambodia construction materials informed, American firm Kanner Architects was assigned to configure Puma branch with a brand new appearance in a contrasting colors of red and white.

"Early on, we produced three designs, which were submitted for a range of consumer testing. Thankfully, the option the consumers liked was also our preference, in red and white. At that time, Puma's corporate colours were a more inconspicuous hunter green and tan. The red-and-white combination is the key to the concept," said Stephen Kanner, the firm's principal. "Red captures the eye; it's modern, edgy and bold, allowing the white logo to really stand out."

"Articulations in the columns reveal glimpses of the original materials, creating more creative merchandise display spaces. These articulations and reveals are repeated throughout folded planes that turn ceilings into walls."

"We tend to look at each distinct product line as an independent story. Collectively, they tell the narrative of the urban brand. The idea was to pull people through the space and tell stories with merchandise," added Kanner.